Residential Solar Lead Generation
- Industry : Residential Solar
- Markets: Multi City (India)
- Duration : Jan 2024 - Dec 2024
The Context
This solar business was operating across multiple cities, with demand fluctuating by location, season, and market maturity.
Like many growing companies, ads were not the first growth channel.
Paid acquisition became important when the business needed predictable, scalable lead flow beyond referrals and word-of-mouth.
The challenge wasn’t launching ads —
it was building a system that could hold performance steady across time and cities.
Our Approach
- Funnel-first thinking (not ad-first)
- Local intent alignment by city
- Continuous testing without breaking stability
- Filtering for relevance, not just volume
Campaigns were allowed to evolve —
but the underlying structure stayed disciplined.
What our Clients say
Take It Social has managed our Meta Ads since 2020 and has been our main source of lead generation. From residential solar to dealer programs, their system-led approach has helped us scale consistently with clarity and control
As a SaaS company, our goal was high-quality demo bookings. Take It Social helped us attract relevant leads through Meta Ads that actually understood our product and intent.Best