This solar company was not looking for residential customers.
The objective was very different:
Attract serious solar professionals
Build a reliable channel partner network
Filter out time-pass and low-intent applications
Unlike consumer lead generation, partner acquisition requires:
Higher trust
Clear positioning
Strong intent filtering before contact
The challenge was not volume —
it was quality and decision depth.
It was a multi-phase acquisition program that evolved over time —
from dealer onboarding to structured channel partner growth.
No pitches. No pressure. Just a clear conversation.
Take It Social has managed our Meta Ads since 2020 and has been our main source of lead generation. From residential solar to dealer programs, their system-led approach has helped us scale consistently with clarity and control
As a SaaS company, our goal was high-quality demo bookings. Take It Social helped us attract relevant leads through Meta Ads that actually understood our product and intent.Best